Steinberg Diagnostic Medical Imaging (SDMI) is proud to be named the “Pinkest Campus,” awarded by the American Cancer Society (ACS) for their participation in the “Real Men Wear Pink” campaign.

David Steinberg, MD, FACR, FACNM, joined 17 local Las Vegas CEOs to support the ACS and their CEOs Against Cancer Board. The ACS proposed a unique challenge for all of their CEOs in the form of the Real Men Wear Pink campaign. They were tasked with raising awareness – all while having a little fun – with promises of awards at the end.

Competition quickly sparked between all of the “Real Men.” The movement kicked off Oct. 1, 2016, and wrapped up with the awards ceremony Nov. 17 at MGM Grand and Topgolf Las Vegas. Total donations raised by all participants exceeded $100,000.

SDMI committed to fully supporting this cause and rallied their team with aspirations of being named the “Pinkest Campus.” Each of the SDMI facilities were challenged to turn the entire office PINK and were given free rein to be as creative as possible.

Each of the 400+ team members (ranging from Maintenance to Scheduling Call Center to Technical staff) participated in this campaign; they drew from personal experiences to show their support and care for each and every patient.

“We underestimated how much love and effort our employees would put behind this cause,” says Denielle Lucas, senior marketing and sales manager. “It was truly touching to experience each pinked-out facility’s enthusiasm and commitment.”

SDMI displayed impressive resourcefulness and creativity.  One facility was transformed into a “medieval castle” relaying messages of courage and bravery, while other facilities displayed heartfelt symbolism. “Walls of Support” were present at several locations, giving SDMI team members and their patients the opportunity to write personal notes. These walls and doors covered in pink displayed encouragement to friends and family that have been affected by all forms of cancer. Notes written to loved ones in memoriam were a powerful reminder of the purpose for the campaign.

When Lauren Rasmussen, northwest location office manager, was asked about patient reactions, she said, “Patients were moved by the overwhelming show of support. One patient insisted I walk her around and show her every decoration. With tears of appreciation, she took photos of and thanked SDMI for their compassion.”

Tammy Rambo and Julia Defehr from The American Cancer Society visited each of the SDMI locations as part of the judging process. They ended their day overwhelmed and had this to say: “We were inspired by the passion, creativity and deep engagement of each and every member of the Steinberg family.”

This award is particularly special to SDMI as an organization, given the opportunity to show patients how much the SDMI family truly cares. Dr. AanshuShah, SDMI’s director of Women’s Imaging, sums it up best when she says, “It is wonderful to see how Steinberg Diagnostic can make such a difference.”

To hear from SDMI employees about what this campaign meant to them and to see how the “Pinked Out Campus” came together click here to watch a short compilation video.

Photo: Courtesy of Steinberg Diagnostic